Search Engine Marketing An Internet Marketing Tool

03/01/10

Among the best tools of internet marketing, one of the best tool is the search engine marketing, a type of internet marketing. The promotion of website through this marketing tool is by making the website appear in the search engine result pages or SERPs . There are some tools which are used in this marketing strategy like marketing like search engine optimization, paid inclusion and paid placement. It is also argued that online companies are pursuing these tools in their internet marketing strategies because it is the cheapest marketing strategy as compare to banners, pop up ads etc.

The trend of the Search engine marketing is rapidly increasing because of the advancements in Ecommerce. It is found that billions of dollars are spend on search engine marketing. Furthermore, search engine marketing is also appearing as one of the most common type of internet marketing. Some of the providers of the search engine marketing include Yahoo search marketing, Google Adwords, and Microsoft adCentre. Therefore, we can say that search engine marketing popularity is purely based on the effectiveness of this internet marketing. There are various strategies which are adopted to check the effectiveness of this marketing like growth in sales.

The emergence of Ecommerce in the mid to late 90s resulted in the demand of the search engine marketing. During the same period the number of the internet users also increased. In order to increase the users traffic on their websites the online websites started to develop their business models. In this era Google also started its search engine marketing program in the years 2000. The term 'search engine marketing' was first coined in 2001 by Danny Sullivan for the services like search engine optimization services, and paid. Search engine marketing became the primary money maker tool for the search engines in the statistics of year 2007.

The online businesses which are applying search engine marketing as a major internet tool argue that it is the cheapest marketing strategy and it is more effective as well. Some companies are specifically providing consultancy services to the online businesses regarding the application of the tools of the search engine marketing. Along with the various benefits of the search engine marketing there are some problems related with the paid search advertising.

Critiques argue that paid advertising come under the unethical practices because search engine should promote the websites on the basis of the quality of the content and not on the basis of their marketing techniques. There are some rules and regulations which have been introduced to avoid such unethical practices.

Hence, in conclusion it can be suggested that the benefits of search engine marketing are higher than the costs incurred on it therefore, it is the best marketing strategy for the online websites and the businesses.